105 Thompson Street (Between Spring and Broome)
Last week I had the pleasure of having lunch at my good friend, Han Kao’s, new business endeavor, Project Sandwich. Project Sandwich, which recently opened in Soho, has a cozy neighborhood feel while delivering big international taste. Creator, Jaime Sugino has come up with the menu and a unique concept for the shop. Project Sandwich is meant to be a continual work in progress, encouraging customers to submit new sandwiches and inspirations.
Since I was lucky enough to be in the company of one of the creators, I let him choose what to eat and it was gooood. We shared the Brazilian and the Korean. From what the staff said, the Brazilian is more popular, (but isn’t everything Brazilian posh now?), but I preferred the Korean, just the right amount of spicy and an interesting taste that I’m not used to having.
I really like the simple décor at PS, its location is really pretty and I think Han and his gang have done a nice job in complimenting the neighborhood. With only three small tables this cute little sandwich joint is small but open and airy, it feels just right for a sunny day on Thompson Street. And I like that it’s just off of the busy annoying part of Soho. With everything priced around $8, PS is the perfect place to stop in after a long day of overpriced vintage shopping.
BY: LAUREN BROWN
Very good summary of Project Sandwich. The shop is amazing and has really good food. I’ve tried all the sandwiches and none of them disappoint. Can’t wait to see what they come up with next. One thing that I didn’t see in the summary though was mention of Aaron who from all reports was the originator of the idea of Project Sandwich (see the NY Times article that came out last Wednesday as well as the Village Voice). I think this is one area where credit needs to be given where it’s deserved and though Han and Jaime have been tremendously involved, the idea was Aaron’s to begin with. btw, next time you go in, have the green tea over ice…it’s soooo good now that it’s getting warm out. = )
Just ate there the other day…. super good!!! Will be back again B)
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